Brand Loyalty vs Generic Brands

Brand Loyalty Brand Names vs. Generic Brands Why do we as, customers and consumers chose to stay hard-core to specific brands? Are you guilty of being loyal to one brand and not attempt to canvass other brand names and/or generic brands? I am. There are so many an(prenominal) different products, materials, strategies, and so forth that companies compete with each other to try to get us (the consumers) to be loyal to that brand. Example Coke vs. Pepsi AT&T vs. Sprint. There are also, people that wonder are their life-sized differences in products when its a brand name vs. eneric brand. Upon my research I hope to answer these questions that we whole give way, a time or two, have wondered about? Definition The extent of the faithfulness of consumers to a crabbed brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. (www. businessdictionary. com) Brand Loyalty ranges from foods, clothing, cars, places, electroni cs, etc. How they get us to stay loyalThere are many reasons why we stay true to the brands weve developed to beaten(prenominal) ourselves with such as knowing the prime(a) in the product, dont trust other brands or dont care to try it, costs, availability, and /or easier resources, such as internet, the reputation of the brand by word of mouth and society standards. Companies are always developing newer and better ways to outdo their products, and sr. products and the products of their competitors. Brand Name vs. Generic Brand People have also stayed loyal when it comes to comparing the same products, but the difference is one is a brand name and the other is a generic.Such as, Tylenol vs. generic store name such as equate (wal-mart store brand). There is a difference in price? The generic (store brand) is always less in cost but is the product the same? Yes, the generic store brand of Tylenol is the same as the brand name Tylenol, the dosage, effects, risks, safety and streng ths are the same, drop for the price the store brand is cheaper and thats because the manufacturer has not had the expenses of making and selling a new drug. Interviews on brand name loyalist I have interviewed the following people to compare their loyalty to a brand and why?Questions asked Friend 1. Q What brand are you loyal to? And Why? A Sony, the picture, die and quality of the different products. Nike, the comfortability of the shoes, larger range of styles, the different professional athletes under that name meaning that theyre producing more of the products that allows the cost to lower, making it more affordable. Lexus, the quality, the appearance, the non-depreciate value it has compared to other brands and the reputation of the name? 2. Q How long have you been loyal to the brand?A Sony, 1995 is when I purchased my first Sony product Nike, 1984 in High School, I bought a new pair of sneakers Lexus, 2010. I bought my first Lexus, and currently Im driving my second Lexus . 3. Q make water you tired other similar/competitors brands? And what was your outcome? A Yes. a. before my Sony, I owned a Zenith, RCA, and Magnovox and no(prenominal) of them have compared to the quality of Sony. Sonys bottom of the annotation product is better than the Vizios top of the line products. All the electronics currently in my house is all Sony. b. I had Adidas sneakers in the past but the quality doesnt compare to Nike.